Cost and fees
An essential feature of the innovation is being able to produce, distribute and sell a new product at a price the market is willing to pay. This involves a host of basic questions such as:
- What will it cost to bring the product to the market?
- What price can the product be sold at?
- What sales can be expected?
For that reason IP protection costs have to be taken into account in the same way as any development or marketing costs.
The Costs gives an insight on the costs of examination and maintenance of the rights. It does not take into account the costs corresponding to the preparation nor the defence of the rights.